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Detailed Course Information

 

Fall 2020
Nov 26, 2020
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Information Select the desired Level or Schedule Type to find available classes for the course.

JOUR 250 - Introduction to Advertising
A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness. Recommended parallel: JOUR 101 or TCOM 101.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Seminar, Online Fixed Times (Synch), Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal

Journalism Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate
Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration):
      Advertising
      Campaign Communication
      Public Relations
      Telecommunications

Prerequisites:


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