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Detailed Course Information

 

Fall 2020
Nov 26, 2020
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Information Select the desired Level or Schedule Type to find available classes for the course.

JOUR 354 - Advertising Copy & Layout 1
Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences. Prerequisite: JOUR 103 and JOUR 250; NEWS 105 or JOUR 104.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal

Journalism Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate
Must be enrolled in one of the following Majors:
      Advertising
      Public Relations
Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration):
      Advertising
      Public Relations

Prerequisites:
(Undergraduate level JOUR 103 Minimum Grade of C and Undergraduate level JOUR 250 Minimum Grade of C) and (Undergraduate level NEWS 105 Minimum Grade of C or Undergraduate level JOUR 104 Minimum Grade of C)

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