Detailed Course Information |
Fall 2020
Nov 26, 2020 |
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| JOUR 405 - Strategic Communications Case Studies |
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Strategic planning principles for campaigns and program implementations, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews. Prerequisite: JOUR 352 and 354 for advertising majors or JOUR 265 and 368 or JOUR 234 and JOUR 265 for public relations majors.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal Journalism Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Majors: Public Relations Prerequisites: (Undergraduate level JOUR 265 Minimum Grade of C and Undergraduate level JOUR 368 Minimum Grade of C) or (Undergraduate level JOUR 234 Minimum Grade of C and Undergraduate level JOUR 265 Minimum Grade of C) or (Undergraduate level JOUR 352 Minimum Grade of C and Undergraduate level JOUR 354 Minimum Grade of C) |
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