Go to Main Content

.

 

HELP | EXIT

Detailed Course Information

 

Fall 2020
Jul 01, 2025
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter.

JOUR 405 - Strategic Communications Case Studies
Strategic planning principles for campaigns and program implementations, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews. Prerequisite: JOUR 352 and 354 for advertising majors or JOUR 265 and 368 or JOUR 234 and JOUR 265 for public relations majors.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal

Journalism Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate
Must be enrolled in one of the following Majors:     
      Public Relations

Prerequisites:
(Undergraduate level JOUR 265 Minimum Grade of C and Undergraduate level JOUR 368 Minimum Grade of C) or (Undergraduate level JOUR 234 Minimum Grade of C and Undergraduate level JOUR 265 Minimum Grade of C) or (Undergraduate level JOUR 352 Minimum Grade of C and Undergraduate level JOUR 354 Minimum Grade of C)

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2.4