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Detailed Course Information

 

Fall 2020
Oct 23, 2020
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 350 - Marketing Research and Analytics
Focuses on the principle and strategic concepts of collecting and using primary and secondary data to make informed business decisions. The analysis will focus on marketing decisions related to customer acquisition, customer retention, and brand management. Prerequisite: MKG 300 and ECON 221.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal

Marketing Department

Course Attributes:
Work-Based Learning

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D- and Undergraduate level ECON 221 Minimum Grade of D-

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