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Detailed Course Information

 

Fall 2020
Nov 26, 2020
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 410 - Marketing Channels
Study of marketing channels in the distribution strategy for products and services to both consumer and organizational markets. Emphasis on understanding the nature of channel functions, institutions (wholesaling, retailing, and facilitating), design issues, conflict and control issues, managing channel relationships, and impact of new technologies. Prerequisite: MKG 300.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal

Marketing Department

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D-

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