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Detailed Course Information

 

Fall 2020
Nov 26, 2020
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 432 - Sales Strategy
This course focuses on developing strategic approaches to the selling effort. This includes examining the roles of traditional sales forces, team selling, and national account management. Other topics include time and territory management, developing and using visual aids, customer incentives, and negotiation. Course work in this class will include extensive role-playing exercises. Prerequisite: MKG 300, 325; permission of the department chairperson.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal

Marketing Department

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D- and Undergraduate level MKG 325 Minimum Grade of D-

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