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|JOUR 382 - Media Theory and Research|
Discussion of media theory and its role in strategic communications research. Emphasizes survey research, questionnaire construction, interviewing techniques, attitude measurement, copy testing, audience analysis, computer database searches, evaluation of externally supplied research, and data interpretation.
Prerequisite: BA 305 or JOUR 250 or JOUR 261 or TCOM 345. Parallel: JOUR 101. Open only to students pursuing a program in the journalism department.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture, Seminar, Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal
All Sections for this Course
Must be enrolled in one of the following Levels:
Must be enrolled in one of the following Departments:
(Undergraduate level JOUR 250 Minimum Grade of C or Undergraduate level BA 305 Minimum Grade of C or Undergraduate level JOUR 261 Minimum Grade of C or Undergraduate level TCOM 345 Minimum Grade of C) and Undergraduate level JOUR 101 Minimum Grade of C
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