Detailed Course Information |
Spring 2021
Jul 01, 2025 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter. |
| MKG 350 - Marketing Research and Analytics |
|
Focuses on the principle and strategic concepts of collecting and using primary and secondary data to make informed business decisions. The analysis will focus on marketing decisions related to customer acquisition, customer retention, and brand management. Prerequisite: MKG 300 and ECON 221.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal Marketing Department Course Attributes: Work-Based Learning Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- and Undergraduate level ECON 221 Minimum Grade of D- |
| Return to Previous | New Search |
|