Detailed Course Information |
Spring 2021
Mar 06, 2021 |
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| MKG 350 - Marketing Research and Analytics |
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Focuses on the principle and strategic concepts of collecting and using primary and secondary data to make informed business decisions. The analysis will focus on marketing decisions related to customer acquisition, customer retention, and brand management. Prerequisite: MKG 300 and ECON 221.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal Marketing Department Course Attributes: Work-Based Learning Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- and Undergraduate level ECON 221 Minimum Grade of D- |
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