Detailed Course Information |
Fall 2023
May 09, 2025 |
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| MDIA 340 - Media Client Management |
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Types and practices of retail and business-to-business advertising. Study includes radio, television, Web-based revenue streams. Skills development in client discovery, qualifying, ad plan creation and presentation, writing and speaking skills, understanding media and the marketplace, audience measurement.
Prerequisite: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101.
Open only to approved majors and minors in Media or Telecommunications, and approved Strategic Communication: Advertising majors.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Media Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Majors: Strategic Comm: Advertising Must be enrolled in one of the following Departments: Telecommunications Media Prerequisites: Undergraduate level MDIA 100 Minimum Grade of D- or Undergraduate level TCOM 100 Minimum Grade of D- or Undergraduate level MDIA 101 Minimum Grade of D- or Undergraduate level TCOM 101 Minimum Grade of D- or Undergraduate level JOUR 101 Minimum Grade of D- |
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