Detailed Course Information |
Fall 2023
May 10, 2025 |
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| JOUR 352 - Media Planning |
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Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness.
Prerequisite: JOUR 250 or MDIA 345.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Advertising Public Relations Prerequisites: Undergraduate level JOUR 250 Minimum Grade of D- or Undergraduate level TCOM 345 Minimum Grade of D- or Undergraduate level MDIA 345 Minimum Grade of D- |
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