Detailed Course Information |
Fall 2023
Dec 09, 2023 |
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| JOUR 348 - Social Media Management and Practice |
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Students will review scholarly and applied research regarding best practices in social media management. Students will leverage social media research tools, such as analytics, strategic listening, and engagement, to enhance the development of social media strategies and activities in achievement of public relations goals. Prerequisite: JOUR 261 or TCOM 345
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Majors: Advertising Public Relations Telecommunications Prerequisites: Undergraduate level JOUR 261 Minimum Grade of D- or Undergraduate level TCOM 345 Minimum Grade of D- |
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