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Detailed Course Information

 

Fall 2023
Nov 14, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

JOUR 352 - Media Planning
Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness. Prerequisite: JOUR 250 or MDIA 345.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Seminar, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad

Journalism & Strategic Comm Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate
Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration):
      Advertising
      Public Relations

Prerequisites:
Undergraduate level JOUR 250 Minimum Grade of D- or Undergraduate level TCOM 345 Minimum Grade of D- or Undergraduate level MDIA 345 Minimum Grade of D-

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