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|JOUR 354 - Advertising Copy & Layout|
Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences.
Prerequisite: JOUR 103 or EMDD 103; NEWS 105; and JOUR 250.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad
Journalism & Strategic Comm Department
Must be enrolled in one of the following Levels:
Must be enrolled in one of the following Majors:
Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration):
(Undergraduate level JOUR 103 Minimum Grade of D- or Undergraduate level EMDD 103 Minimum Grade of D-) and Undergraduate level JOUR 250 Minimum Grade of D- and (Undergraduate level NEWS 105 Minimum Grade of D- or Undergraduate level JOUR 104 Minimum Grade of D-)
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