Detailed Course Information |
Fall 2023
Oct 15, 2024 |
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| JOUR 354 - Advertising Copy & Layout |
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Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences.
Prerequisite: JOUR 103 or EMDD 103; NEWS 105; and JOUR 250.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous) Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Majors: Advertising Public Relations Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Advertising Public Relations Prerequisites: (Undergraduate level JOUR 103 Minimum Grade of D- or Undergraduate level EMDD 103 Minimum Grade of D-) and Undergraduate level JOUR 250 Minimum Grade of D- and (Undergraduate level NEWS 105 Minimum Grade of D- or Undergraduate level JOUR 104 Minimum Grade of D-) |
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