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|JOUR 355 - Branding for Advertising|
Study of brands, branding, and the role of advertising in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands.
Prerequisite: JOUR 250 or TCOM 345.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture, Seminar, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad
Journalism & Strategic Comm Department
Must be enrolled in one of the following Levels:
Undergraduate level JOUR 250 Minimum Grade of D- or Undergraduate level TCOM 345 Minimum Grade of D-
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