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Detailed Course Information


Fall 2023
Feb 23, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

JOUR 485 - Strategic Communication Processes
This course focuses on advancing students conceptual understandings of the processes of management in strategic communication. The course examines principles, concepts, theories, and processes of account management; project management; change management; leadership; and business principles as they apply to advertising and public relations. The course prepares students to effectively manage the planning and execution of strategic communication campaigns. Prerequisite: JOUR 261 and JOUR 250.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad

Journalism & Strategic Comm Department

Must be enrolled in one of the following Levels:     

Undergraduate level JOUR 261 Minimum Grade of D- and Undergraduate level JOUR 250 Minimum Grade of D-

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