Detailed Course Information |
Fall 2023
Apr 30, 2025 |
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| JOUR 485 - Strategic Communication Processes |
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This course focuses on advancing students conceptual understandings of the processes of management in strategic communication. The course examines principles, concepts, theories, and processes of account management; project management; change management; leadership; and business principles as they apply to advertising and public relations. The course prepares students to effectively manage the planning and execution of strategic communication campaigns.
Prerequisite: JOUR 261 and JOUR 250.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level JOUR 261 Minimum Grade of D- and Undergraduate level JOUR 250 Minimum Grade of D- |
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