Detailed Course Information |
Fall 2023
Dec 09, 2023 |
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| MKG 300 - Principles of Marketing |
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Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society.
Prerequisite: ECON 116 Min Grade: C- or ECON 201 Min Grade: C-
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad All Sections for this Course Marketing Department Course Attributes: STARS: Includes Sustainability, Work-Based Learning Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate May not be enrolled as the following Classifications: Freshman Prerequisites: Undergraduate level ECON 116 Minimum Grade of C- or Undergraduate level ECON 201 Minimum Grade of C- |
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