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Detailed Course Information


Fall 2023
Feb 29, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

SPTA 303 - Sport Marketing
The application of basic principles of marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport and multisport club operations. Designed to provide students with a contemporary understanding of marketing principles as they are currently being applied in various sport management contexts. Prerequisite: SPTA 190 Min Grade: C-. Open only to sport administration majors with full acceptance status. Also open to Sport Administration Minor or Kinesiology Minor with permission of the Sport Administration program coordinator.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous), Study Abroad

Kinesiology Department

Must be enrolled in one of the following Levels:     
Must be enrolled in one of the following Majors:     
      Sport Administration

Undergraduate level SPTA 190 Minimum Grade of C-

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