Detailed Course Information |
Fall 2023
Sep 19, 2024 |
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| SPTA 303 - Sport Marketing |
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The application of basic principles of marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport and multisport club operations. Designed to provide students with a contemporary understanding of marketing principles as they are currently being applied in various sport management contexts.
Prerequisite: SPTA 190 Min Grade: C-.
Open only to sport administration majors with full acceptance status. Also open to Sport Administration Minor or Kinesiology Minor with permission of the Sport Administration program coordinator.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online (Asynchronous) Kinesiology Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Majors: Sport Administration Prerequisites: Undergraduate level SPTA 190 Minimum Grade of C- |
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