Detailed Course Information |
Spring 2024
Feb 05, 2025 |
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 | Select the desired Level or Schedule Type to find available classes for the course. We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter. |
| MKG 375 - Social Media Marketing |
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Study of social media as a means of marketing products and services to both consumers and organizational markets. Focuses on developing inbound marketing strategies for targeted social media campaigns, implementing platforms and tactics to meet those strategic goals, determining metrics and analytics for measuring success, and addressing current technology associated with the digital marketing environment within the organization's overall promotional strategy.
Prerequisite: MKG 300 or MKG 370.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online (Asynchronous) Marketing Department Course Attributes: STARS: Includes Sustainability, Work-Based Learning Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- or Undergraduate level MKG 370 Minimum Grade of D- |
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