Detailed Course Information |
Spring 2024
Feb 05, 2025 |
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| MKG 400 - Product Management |
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Examines the process of developing and managing products and brands as part of the organization's marketing strategy. Possible topics are designing new products, competitive positioning, creating and maintaining strong brand identities, and enhancing brand equity. Prerequisite: MKG 300.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online (Asynchronous) Marketing Department Course Attributes: STARS: Includes Sustainability Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- |
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