Detailed Course Information |
Spring 2024
Feb 05, 2025 |
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| MKG 431 - Retail Strategy |
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Examines the diversity and dynamism of the retail industry and its strategies for success. Topics include retail market segmentation and positioning, strategies used to promote retail brand image, techniques used to select store sites, strategies to create market entry, and other competitive strategies. Prerequisite: MKG 300.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous) Marketing Department Course Attributes: STARS: Includes Sustainability Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- |
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