Detailed Course Information |
Spring 2024
Feb 05, 2025 |
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 | Select the desired Level or Schedule Type to find available classes for the course. We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter. |
| MKG 490 - Digital Marketing Immersive Capstone |
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Advanced examination of contemporary digital marketing topics in a real-world, immersive scenario. Specific emphasis is placed upon emerging digital marketing trends related to both business-to-consumer and business-to-business marketing strategy. Specific content to be announced.
Prerequisites: MKG 370, MKG 375, MKG 405, and MKG 476, each with a grade of C or higher.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous), Experiential Marketing Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 370 Minimum Grade of C and Undergraduate level MKG 375 Minimum Grade of C and Undergraduate level MKG 405 Minimum Grade of C and Undergraduate level MKG 476 Minimum Grade of C |
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