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Detailed Course Information


Spring 2024
Apr 15, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

JOUR 355 - Branding for Advertising
Study of brands, branding, and the role of advertising in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands. Prerequisite: JOUR 250 or TCOM 345.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Seminar, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous)

Journalism & Strategic Comm Department

Must be enrolled in one of the following Levels:     

Undergraduate level JOUR 250 Minimum Grade of D- or Undergraduate level TCOM 345 Minimum Grade of D-

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