Detailed Course Information |
Spring 2024
Jan 17, 2025 |
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| JOUR 355 - Branding for Advertising |
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Study of brands, branding, and the role of advertising in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands.
Prerequisite: JOUR 250 or TCOM 345.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous) Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level JOUR 250 Minimum Grade of D- or Undergraduate level TCOM 345 Minimum Grade of D- |
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