Go to Main Content

.

 

HELP | EXIT

Detailed Course Information

 

Spring 2024
May 30, 2024
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 310 - Consumer Behavior
Introduces the end-user consumption process. The impact of external factors such as culture and subculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained from consumers' consumption process in planning effective marketing strategies. Prerequisite: MKG 300.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous), Study Abroad

Marketing Department

Course Attributes:
STARS: Includes Sustainability

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D-

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2.4