Detailed Course Information |
Spring 2024
Mar 18, 2025 |
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| MKG 370 - Introduction to Digital Marketing Strategy |
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Introduces topics related to Digital Marketing plan as a component of the organization's Marketing Strategy and overall promotional program. Focuses on the digital interactions between organizations and users; ecommerce strategies; website development; outreach via social media, email marketing, SEO; digital marketing analytics; and digital marketing automation software.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad All Sections for this Course Marketing Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate |
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