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Detailed Course Information

 

Spring 2024
May 30, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 370 - Introduction to Digital Marketing Strategy
Introduces topics related to Digital Marketing plan as a component of the organization's Marketing Strategy and overall promotional program. Focuses on the digital interactions between organizations and users; ecommerce strategies; website development; outreach via social media, email marketing, SEO; digital marketing analytics; and digital marketing automation software.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad
All Sections for this Course

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

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