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Detailed Course Information


Spring 2024
Apr 19, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 420 - Integrated Marketing Communications
Uses discussion, cases, and problems to give experience in making decisions on a firm's promotional mix, and creating and presenting integrated promotional campaigns. Focuses on promotional research; market analysis; campaign, creative and media strategy; budget allocation; creative campaign design; and media selection and scheduling. Prerequisite: MKG 300. Not open to students who have credit in MKG 320.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Study Abroad, Online (Asynchronous)

Marketing Department

Course Attributes:
STARS: Includes Sustainability

May not be enrolled in one of the following Programs:     
Must be enrolled in one of the following Levels:     

Mutual Exclusion:
This course carries a mutual exclusion with the following courses; you may not enroll in it if you have completed any of the following with a passing grade:
MKG 320

Undergraduate level MKG 300 Minimum Grade of D-

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