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Detailed Course Information

 

Spring 2024
May 30, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 431 - Retail Strategy
Examines the diversity and dynamism of the retail industry and its strategies for success. Topics include retail market segmentation and positioning, strategies used to promote retail brand image, techniques used to select store sites, strategies to create market entry, and other competitive strategies. Prerequisite: MKG 300.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad

Marketing Department

Course Attributes:
STARS: Includes Sustainability

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D-

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