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Detailed Course Information

 

Spring 2024
May 30, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 480 - Marketing Strategy
Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course. Prerequisite: MKG 300, 310, 325, 350 and one additional MKG elective; senior standing or permission of the department chairperson.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Independent Study, Online (Asynchronous), Study Abroad

Marketing Department

Course Attributes:
STARS: Includes Sustainability, Work-Based Learning

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate
May not be enrolled as the following Classifications:     
      Junior
      Sophomore
      Freshman

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D- and Undergraduate level MKG 310 Minimum Grade of D- and Undergraduate level MKG 325 Minimum Grade of D- and Undergraduate level MKG 350 Minimum Grade of D- and (Undergraduate level MKG 299X Minimum Grade of D- or Undergraduate level MKG 320 Minimum Grade of D- or Undergraduate level MKG 330 Minimum Grade of D- or Undergraduate level MKG 345 Minimum Grade of D- or Undergraduate level MKG 369 Minimum Grade of D- or Undergraduate level MKG 375 Minimum Grade of D- or Undergraduate level MKG 400 Minimum Grade of D- or Undergraduate level MKG 410 Minimum Grade of D- or Undergraduate level MKG 420 Minimum Grade of D- or Undergraduate level MKG 425 Minimum Grade of D- or Undergraduate level MKG 427 Minimum Grade of D- or Undergraduate level MKG 429 Minimum Grade of D- or Undergraduate level MKG 431 Minimum Grade of D- or Undergraduate level MKG 432 Minimum Grade of D- or Undergraduate level MKG 450 Minimum Grade of D- or Undergraduate level MKG 460 Minimum Grade of D- or Undergraduate level MKG 470 Minimum Grade of D- or Undergraduate level MKG 475 Minimum Grade of D- or Undergraduate level MKG 476 Minimum Grade of D- or Undergraduate level MKG 495 Minimum Grade of D- or Undergraduate level MKG 497 Minimum Grade of D- or Undergraduate level MKG 498 Minimum Grade of D-)

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Release: 8.7.2.4