Detailed Course Information |
Fall 2024
Jan 20, 2025 |
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| ADPR 250 - Introduction to Advertising |
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A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online (Asynchronous) All Sections for this Course Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate |
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