Detailed Course Information |
Fall 2024
Jul 03, 2025 |
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| ADPR 354 - Advertising Copy & Layout |
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Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences.
Prerequisite: EMDD 103; NEWS 105; and ADPR 250 (or JOUR 250).
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online (Asynchronous) Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level EMDD 103 Minimum Grade of D- and Undergraduate level NEWS 105 Minimum Grade of D- and (Undergraduate level ADPR 250 Minimum Grade of D- or Undergraduate level JOUR 250 Minimum Grade of D-) |
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