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MDIA 207 - Writing for Electronic Media: Copywriting |
Introduction to copywriting for electronic media. Basic principles and elements used in the creation of advertising and promotion, including advertising objectives and creative strategy.
Prerequisite: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101.
Open only to approved majors and minors in media or telecommunications.
1.000 Credit hours 1.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Media Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Departments: Telecommunications Media Prerequisites: Undergraduate level MDIA 100 Minimum Grade of D- or Undergraduate level TCOM 100 Minimum Grade of D- or Undergraduate level MDIA 101 Minimum Grade of D- or Undergraduate level TCOM 101 Minimum Grade of D- or Undergraduate level JOUR 101 Minimum Grade of D- |
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