Detailed Course Information |
Spring 2025
Feb 05, 2025 |
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| SPTA 303 - Sport Marketing |
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The application of basic principles of marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport and multisport club operations. Designed to provide students with a contemporary understanding of marketing principles as they are currently being applied in various sport management contexts.
Prerequisite: SPTA 190 Min Grade: C-. Open only to Sport Administration Majors, Hospitality Innovation and Leadership Major, Sport Administration Minors, Sport Event and Facility Management Minors, Sport Sponsorship and Revenue Minors or Kinesiology Minors.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online (Asynchronous) Kinesiology Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Hospitality Innov & Leadership Kinesiology Sport Administration Sport Event & Facility Mgmt Sport Sponsorship and Revenue Prerequisites: Undergraduate level SPTA 190 Minimum Grade of C- |
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