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MKG 325 - Professional Selling |
Organized around building value-adding relationships such that both the selling and buying organizations benefit and the process of making informative and persuasive presentations. Course topics include how to make positive first impressions, managing objections, presentation skills, reaching win-win decisions and servicing customers. Case study, role playing, professional speakers and other projects introduce the student into the world of business and selling.
Prerequisite or parallel: MKG 300.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous) Marketing Department Course Attributes: STARS: Includes Sustainability Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- |
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