Detailed Course Information |
Spring 2025
Feb 05, 2025 |
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| MDIA 344 - Media Promotion |
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Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets.
Prerequisite: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101 or EMDD 101.
Open only to approved majors and minors in Media or Telecommunication, approved strategic communication: advertising majors, and students enrolled in the media analytics concentration in the data analytics major.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous) Media Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Advertising Media Analytics Strategic Comm: Advertising Must be enrolled in one of the following Departments: Telecommunications Media Prerequisites: Undergraduate level MDIA 100 Minimum Grade of D- or Undergraduate level TCOM 100 Minimum Grade of D- or Undergraduate level MDIA 101 Minimum Grade of D- or Undergraduate level TCOM 101 Minimum Grade of D- or Undergraduate level JOUR 101 Minimum Grade of D- or Undergraduate level EMDD 101 Minimum Grade of D- |
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