Detailed Course Information |
Spring 2025
Mar 12, 2025 |
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 | Select the desired Level or Schedule Type to find available classes for the course. We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter. |
| ADPR 352 - Media Planning |
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This course focuses on concepts and skills to enhance your understanding of consumer behavior and media interactions in advertising. These insights are vital for creating professional-level media plans and strategies. You'll become skilled in using quantitative and qualitative data to build compelling cases for or against the use of traditional and digital media in persuasive campaigns. In simpler terms, you'll gain confidence in handling numerical data and conceptual ideas for planning and executing advertising campaigns. Additionally, you'll become familiar with the strengths and limitations of syndicated consumer research datasets commonly used for planning.
Prerequisite: ADPR 250 (or JOUR 250) or MDIA 345 (or TCOM 345)
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online (Asynchronous) Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level ADPR 250 Minimum Grade of D- or Undergraduate level JOUR 250 Minimum Grade of D- or Undergraduate level MDIA 345 Minimum Grade of D- or Undergraduate level TCOM 345 Minimum Grade of D- |
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