Detailed Course Information |
Spring 2025
Feb 05, 2025 |
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 | Select the desired Level or Schedule Type to find available classes for the course. We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter. |
| MKG 375 - Social Media and Digital Engagement |
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Explores how organizations can engage with customers in the digital age using social media and other modern marketing tactics. Students will develop strategies to target specific audiences using organic and paid social medial efforts, manage an organization's social media program, and discuss how to engage with audiences on the latest social networks.
Prerequisites: MKG 300 or MKG 370.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online Fixed Times (Synch), Online (Asynchronous) All Sections for this Course Marketing Department Course Attributes: STARS: Includes Sustainability, Work-Based Learning Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- or Undergraduate level MKG 370 Minimum Grade of D- |
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