Detailed Course Information |
Spring 2025
Apr 02, 2025 |
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 | Select the desired Level or Schedule Type to find available classes for the course. We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter. |
| MKG 400 - Brand Management |
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This course provides students with the foundational knowledge and skills to develop and manage brands. Topics include building and managing brand equity, designing brand elements (e.g., brand names, logos, slogans), developing marketing programs to support products and brands, and global branding.
Prerequisite: MKG 300.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online (Asynchronous), Study Abroad Marketing Department Course Attributes: STARS: Includes Sustainability Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- |
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