Detailed Course Information |
Spring 2025
Feb 05, 2025 |
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| ADPR 405 - Public Relation Case Studies |
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A student-led discussion format enhances students' abilities to think critically, view public relations as a strategic function, and analyze decisions made by strategic communication professionals. Students apply theories and principles of public relations, management, public opinion, change management, crisis management, and issue management in discussion and critical analysis of case studies from the professional world including crisis communication, media relations, strategic communication planning, community engagement, corporate social responsibility, and activism. The development of alternative scenarios further prepares students to think and act as strategic communication professionals.
Prerequisite: ADPR 261 (or JOUR 261)
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous) Journalism & Strategic Comm Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level ADPR 261 Minimum Grade of D- or Undergraduate level JOUR 261 Minimum Grade of D- |
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