Detailed Course Information |
Spring 2025
Apr 01, 2025 |
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| MKG 420 - Integrated Marketing Communications |
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Uses discussion, cases, and problems to give experience in making decisions on a firm's promotional mix, and creating and presenting integrated promotional campaigns. Focuses on promotional research; market analysis; campaign, creative and media strategy; budget allocation; creative campaign design; and media selection and scheduling. Prerequisite: MKG 300. Not open to students who have credit in MKG 320.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online (Asynchronous), Study Abroad All Sections for this Course Marketing Department Course Attributes: STARS: Includes Sustainability Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Mutual Exclusion: This course carries a mutual exclusion with the following courses; you may not enroll in it if you have completed any of the following with a passing grade: MKG 320 Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- |
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