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MKG 427 - Sales Management |
This course introduces sales management through four intertwined managerial topics applied to the sales function: people, process, structure and leadership. Through business cases, role plays, and lectures, we introduce sales management best practices and tools, across broad topics including hiring, performance management, coaching, compensation, sales strategy, and deployment.
Prerequisite: MKG 300, MKG 325.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Study Abroad, Online (Asynchronous) Marketing Department Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- and Undergraduate level MKG 325 Minimum Grade of D- |
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