Detailed Course Information |
Spring 2025
Mar 14, 2025 |
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 | Select the desired Level or Schedule Type to find available classes for the course. We would like to inform you that Self-Service Banner (Old) will be removed from MyBallState on May 9, 2025. To avoid interruptions in accessing the services you need, please transition to the updated version of Self-Service Banner as soon as possible. Thank you for your attention to this matter. |
| MKG 429 - Sales Technology Application |
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This course examines how sales professionals use technology like customer relationship management (CRM) platforms to nurture leads and build relationships with prospective and existing customers. It explores how inbound selling techniques can be used in tandem with content marketing efforts to enhance a customer's experience with an organization.
Prerequisite: MKG 300, MKG 325.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Independent Study, Online (Asynchronous), Study Abroad Marketing Department Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- and Undergraduate level MKG 325 Minimum Grade of D- |
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