Detailed Course Information |
Spring 2025
Apr 16, 2025 |
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| MKG 431 - Retail and E-commerce Strategy |
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Examines retail and e-commerce industry and its strategies for success. Topics include retail and e-commerce market segmentation and positioning, strategies used to promote retail brand image, digital marketing strategy, techniques used to select store sites, strategies to create market entry, and other competitive strategies. Students will also learn about the blending of physical and digital retail spaces and their promotional strategies.
Prerequisite: MKG 300.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Marketing Department Course Attributes: STARS: Includes Sustainability Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 300 Minimum Grade of D- |
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