Detailed Course Information |
Spring 2025
Feb 04, 2025 |
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| MKG 480 - Marketing Strategy |
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Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course.
Prerequisite: MKG 310, MKG 325, MKG 350, and MKG 420 or permission from the department chair
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Independent Study, Study Abroad, Online (Asynchronous) Marketing Department Course Attributes: STARS: Includes Sustainability, Work-Based Learning Restrictions: May not be enrolled in one of the following Programs: Pre-Business Pre-Business Must be enrolled in one of the following Levels: Undergraduate Graduate Prerequisites: Undergraduate level MKG 310 Minimum Grade of D- and Undergraduate level MKG 325 Minimum Grade of D- and Undergraduate level MKG 350 Minimum Grade of D- and Undergraduate level MKG 420 Minimum Grade of D- |
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