Detailed Course Information |
Spring 2025
Mar 15, 2025 |
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| MBA 671 - Marketing Management |
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The analysis, planning, implementation, and control of marketing programs by profit and nonprofit organizations as viewed by marketing managers. Topics include the study of pricing policies, promotion, product strategy and liability, market research, market analytics, supply chain management, international issues, and consumer law. Prerequisite: full admission to a graduate program in the Miller College of Business; MKG 300; BUSA 603; or equivalent. Open only to Miller College of Business students or by permission of the Miller College of Business director of graduate programs.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Miller College of Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Colleges: Miller College of Business Prerequisites: (Graduate level BUSA 603 Minimum Grade of C or Undergraduate level MKG 300 Minimum Grade of D-) |
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