Detailed Course Information |
Spring 2025
Mar 25, 2025 |
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| MKG 300 - Principles of Marketing |
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Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society.
Prerequisite: Sophomore standing or above
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad All Sections for this Course Marketing Department Course Attributes: STARS: Includes Sustainability, Work-Based Learning Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate May not be enrolled as the following Classifications: Freshman Prerequisites: |
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