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|MKG 300 - Principles of Marketing|
Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: sophomore standing; minimum grade of C in ECON 116 or 201.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture, Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal
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