Go to Main Content

.

 

HELP | EXIT

Catalog Entries

 

Fall 2021
Jan 26, 2022
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKG 300 - Principles of Marketing
Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: sophomore standing; minimum grade of C in ECON 116 or 201.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal
All Sections for this Course

Marketing Department

Course Attributes:
Work-Based Learning


Return to Previous New Search XML Extract
Transparent Image
Skip to top of page
Release: 8.7.2.4