Catalog Entries |
Summer 2022
Oct 03, 2022 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| JOUR 250 - Introduction to Advertising |
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A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness. Recommended parallel: JOUR 101 or TCOM 101.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar, Online Fixed Times (Synch), Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal Journalism Department |
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