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MDIA 207 - Writing for Electronic Media: Copywriting |
Introduction to copywriting for electronic media. Basic principles and elements used in the creation of advertising and promotion, including advertising objectives and creative strategy.
Prerequisite: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101, with a minimum grade of C.
Open only to approved majors and minors in media or telecommunications.
1.000 Credit hours 1.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Online Fixed Times (Synch), Online (Asynchronous), Immersive Learning, Undergraduate Research, Study Abroad, Societal Issue/Global Chal All Sections for this Course Media Department |
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