Catalog Entries |
Fall 2023
Dec 02, 2024 |
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| JOUR 250 - Introduction to Advertising |
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A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar, Online Fixed Times (Synch), Online (Asynchronous), Study Abroad Journalism & Strategic Comm Department |
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